Reporting & Communicating Insight

Learning objectives

• Structure a findings narrative
• Visualize results honestly
• Deliver recommendations with confidence

From numbers to narrative

Analysis matters only when it changes minds. Structure reporting around a clear story: the question, the evidence, the interpretation, and the recommended action.

Honest visualization

• Start axes at zero to avoid exaggerating differences.
• Label everything a reader needs.
• Show uncertainty where it exists.

Recommendations that stick

Recommendations are more persuasive when they include effort, risk, and expected benefit - the same framing used in roadmap prioritization.

Key takeaways

• Reports are stories supported by evidence.
• Visual honesty preserves credibility.
• Pair every finding with a concrete next step.